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◼ What is permanent straightening?
Permanent Hair Straightening AKA Japanese Straightening AKA the death of versatility utilizes thermal reconditioning products to straighten the curliest of hair FOREVER! Breaking down and reforming the hair fiber, permanent straightening can leave your hair brittle and vulnerable to future damage. Some see permanent straightening can seriously dry your hair out which is why most specialists don’t recommend using it on bleached or highlighted hair.